Digital campaign to increase sales of Accessories & Shoes category.
Brand marketing/strategy, creative concept, type design, photo art direction.
Assets developed for different seasonal campaigns, social content and brand launches.
Fall Seasonal Campaign 2017 for Kohl's. Marketing/strategy, creative concept, photo art direction.
Kids Initiative/Jumping Beans Relaunch for Kohl's 2017. Brand marketing/strategy, set design, creative concept, casting, photo art direction.
Spring Seasonal Campaign 2017 for Kohl's. Marketing/strategy, creative concept and design, photo art direction.
Holiday Seasonal Campaigns 2015/2016 for Kohl's. Marketing/strategy, set design, creative concept, photo art direction.
Summer Seasonal Campaign 2016 for Kohl's. Marketing/strategy, creative concept, photo art direction.
I love working with kids. I find the spontaneity and energy they bring recharges me creatively.
Art direction, layout/design and typography.
Bringing images to life, whether still-life or lifestyle images, nothing is more exciting or more challenging. During my 16 years (!) at Talbots, I got the opportunity to work with some seriously talented people and together produced some incredible work.
Rebrand of Chadwicks 2008. Marketing/strategy, creative concept, catalog layout, landing page design, photo art direction.