A well-crafted story: the technology/channels in which we tell it may always be changing, but I believe in the singular ability of the story to connect and communicate.
My story? I come from a long line of fishermen, so I know about good stories. Whether they're about lake trout or women's fashion, good stories are all about the hook. Emotional connection is key, authenticity is paramount, and creating them really does take a village.
I am a creative professional with 20+ years experience launching creative for national brands, executing cross-channel creative for branding intiatives, developing talent and collaborating with a wide range of teams to create compelling visual narratives that drive revenue.