2018-present Senior Art Director / DAI-Chadwicks/Chasing Fireflies
Collaborate with internal teams, working closely with merchants and copywriters to create a brand that is aspirational and easy to shop.
Lead creative and maintain consistency for print and digital campaigns from concept to completion.
Provide direction and a clear strategy to cross functional teams to effectively meet brand needs that make a difference to bottom line.
Organization and on-set art direction of photo shoots for both on-figure and still photography.
2011-2018 Senior Art Director-Omnichannel Creative / Kohl’s
Strategized and concepted creative art direction for multichannel seasonal campaigns and brand launches.
Collaborated with corporate partners in all creative branding media.
Art directed fashion, beauty and home photography (studio and location) including photo concepts, on-set photo and video direction, casting models, set design.
Management and creative direction of multiple photography teams in fast-paced environments under tight deadlines.
Accomplishments:
Worked closely with leadership for rebranding of Big & Tall category to elevate in-house brands through creative execution of direct mail and digital channels.
Led a multi-disciplinary team in the successful re-launch of the Jumping Beans children’s brand aligning selling strategies in all marketing channels.
2008-2010 Senior Art Director / Chadwicks
Collaborated with internal teams and merchants for successful rebrand of Chadwicks.
Responsible for print campaigns from concept to completion including layout, design, and typography.
Organization and on-set art direction of photo shoots for both on-figure and still photography.
Engagement of teams to elevate hair, makeup and wardrobe styling to meet evolving brand standards and see it through to printed catalog and web assets.
1992-2008 Senior Art Director/Art Director / Talbots
Collaborated with marketing and merchandising to create innovative, on-brand, marketing solutions to ensure synergy across all channels.
Led creative efforts and maintained consistency of all visual aspects in the production of catalog and multi-channel marketing including photo concepts, layout design, typography, on-set art direction, set design and post production.
Responsible for management, growth and development of team across art direction, design and copy disciplines.
Organized and directed model and product shoots while directing multiple crews on large-scale location shoots.
Managed an annual photo budget of $1.8M while directing a staff of designers, photo art directors, and freelance resources
Accomplishments:
Contributed to the success and growth of the Talbots Accessories and Shoes brand with compelling specialty brand positioning for stores
and direct mail beating annual plan for 8 consecutive years.
Leadership role streamlining budgeting/creative standards for product photography across all channels cutting costs by 25%.